PHILOSOPHY OF ZEKİ
As a global brand, ZEKİ make it a rule to catch universal standards and to lead the field in every detail. ZEKİ, which always brings the latest technology together with the highest quality materials, aims to reach its customers in 5 continents with its rapidity, reliable, and its quality which never makes no compromises by using modern marketing techniques and digital channels.
The aim of ZEKİ, a dynamic and customer-oriented brand that is always followed with its creativity, is to be a pioneer in the production, sales and marketing of children's swimwear and men's swimwear, especially in the national and international swimwear sector. With the strength of its international success, ZEKİ always aims to be the leader in its field by souping up its position on market.
ZEKİ, the first Turkish brand to make Turkey's name to the world, dominates the beach fashion every year with its collections that set the trends.
Every country is known for its brands. From this point of view, our mission is to represent our country on the international platform and to always offer the highest quality and reliable product by protecting our consumers from the effects of global developments in the world.
ZEKİ, which was founded in Istanbul in 1958, had made a start on manufacturing and exporting of swimsuit,bikini and beach accessories since 1984. Since December of 2021, utilization rights of the all brands which related to Zeki belongs to ZEKİ GLOBAL FASHION AND MERCHANDISING INC.CO.
Our collection is produced by experienced employees, each of whom has been in ZEKİ for at least 20 years. While creating our products, we focus on the wishes of the Zeki woman with our experienced team. We aim to create global beach products by working shoulder to shoulder with the consumer, keeping sustainability and design at the forefront. Therefore, we research which fabric and accessory is best for the wearer, and we start production after being examined and tested by our experienced R&D team. Our fabrics are selected from Europe, our accessories do not rust, do not heat up and maintain their quality in long-term use. Our most important feature that makes a difference is our patterns. Suitable for all body types up to 36-48 sizes, underwire, covered, draped, brazilian, high waist etc. We produce swimsuit and bikinis like underwire, covered, draped, brazilian, high waist etc. which are suitable for all body types up to 36-48 sizes.
While creating our collections, we pay attention to functionality as well as aesthetics. The most important thing for us is that the wearer feels good and safe in a bikini or swimsuit. The features we pay attention to are; fit to the body (the fit should feel good to the wearer); its feel (the fabric is soft, comfortable and dries easily from the moment you wear it until the end of the day), and its function (push-up, retractor, adjustable strap, removable cap). Since we think that performance is directly related to beauty and elegance, we never compromise on style. In other words, we blend performance and style at the highest level in our designs. We attach great importance to price and product quality. My team and I pay attention to the fact that when the consumer invests in something, it is sustainable and keeps pace with his sportive development. What we're trying to do is show people that it's possible to get quality products that fit their bodies, whether they're classic or designer options. We always aim to produce products that are stylish and make people feel good inside. At ZEKİ, which has been directing beach fashion for years, we have been offering mothers the opportunity to wear the same bikini and swimsuit as their little daughters since 2014. The girls who admire their mothers enjoy wearing the same product as their mothers on the beach, apart from the products with cartoon characters.
The signature where top models meet...
ZEKİ is the first and only Turkish company that works with nearly 50 real top models, most of them without a more famous model. In fact, she made 2 catalog shoots in 1986 and 1988 with Yolanda Hadid, the mother of Gigi and Bella Hadid, who are currently the number 1 models in the world
KATHY IRELAND (1987 SWIMSUIT )
YOLANDA (1986 - 1988 SWIMSUIT )
CINDY CRAWFORD (1989 ) – FASHION (16.10.1993)
CLAUDIA SCHIFFER (1990 SWIMSUIT )
NIKI TAYLOR ( 1991 SWIMSUIT )
STEPHANIE SAYMOUR (1992 SWIMSUIT )
JUDITTE MASCOTT ( 1993 SWIMSUIT )
ELLE MCPHERSON (17.12.1994 FASHION )
REBECCA ROMJIN ( 1995 SWIMSUIT )
HEIDI KLUM (1995 SWIMSUIT )
BONNIE NIELSEN , DONNA SHEEN , YOLLIE NOVEL (1996 SWIMSUIT )
EVA HERZIGOVA (10.07.1996 WINTER FASHION)
TYRA BANKS ( 1997 SWIMSUIT )
KAREN MULDER ( 16.04.1997 SUMMER FASHION )
NAOMI CAMPBELL ( 05.06.1998 SUMMER FASHION )
DANIELA PESTOVA (1998 SWIMSUIT )
VALERIA MAZZA (1998 SWIMSUIT )
LAETITIA CASTA (1999 MAYO )
ADRIANA KAREMBEU (2000 SWIMSUIT)
KIM SMITH (2001 SWIMSUIT )
VERONICA VAREKOVA ( 2001 Swimwear )
JULIANA MARTINS (2002 SWIMSUIT )
SILVIA RANGUELOVA (2003 Swimwear)
KAROLINA KURKOVA (2003 LAUNDRY )
JULIE ORDON, LIZA CAZZULINI, SUZANNA POTTS
ADRIANA LIMA ( 2004 SWIMSUIT )
VALENTINA ZALIEVA ( 2004 LAUNDRY )
ALESSANDRA AMBROSSIO ( 2005 SWIMSUIT )
ANA BEATRIZ BARROS ( 2005 LAUNDRY )
DOUTZEN KROES ( 2006 SWIMSUIT )
RIANNE TEN HAKEN ( 2006 LAUNDRY )
VICTORIA TORI PRAVER ( 2007 SWIMSUIT )
KATJA SHCHEKINA ( 2007 LAUNDRY )
ZUZANA GREGOROVA ( 2008 Swimwear )
ANAHI GONZALES ( 2008 LAUNDRY )
SHELBY KEETON ( 2009 SWIMSUIT )
CANDICE BOUCHER (2009 LAUNDRY)
CANDICE SWANEPOEL (2010 SWIMSUIT)
MILOU SLUIS ( 2010 LAUNDRY )
CATO VAN EE ( 2011 SWIMSUIT )
CHOICE GRAY (2012 UNDERWEAR)
TANYA MITYUSHINA (2012 SWIMSUIT)
ANZHELA TURENKO (2012 LAUNDRY)
GINTARE (2013 SWIMSUIT)
NICOLE LODL ( 2013 LAUNDRY)
AURELIA GLIWSKA (2014 SWIMSUIT)
VIOLETE BUDD (2014 LAUNDRY)
ALEXANDRA BURMAN (2015 SWIMSUIT)
LUCETTE VAN BEEK (SUMMER 2016)
ELLIE OTTOWAY (SUMMER 2017)
YELLA BELLA (SUMMER 2018 & FIT)
On the cover of the World famous magazines :
With the organizations and the shootings which is made by Zeki, it broke new ground not only in Turkey but also in the world press. In 1988, a Turkish textile company was on the cover of an international magazine, Cosmopolitan, for the first time. Of course this is just the beginning. The world's most important magazines and newspapers have been praising ZEKİ for years, and they have repeatedly featured a swimwear company from Turkey on their covers. Zeki Triko has been on the cover of the most respected fashio n magazines 50 times. In addition, his news appeared in 350 newspapers and magazines.