ABOUT US

ZEKİ Philosophy

As a global brand, ZEKİ has adopted the principle of achieving universal standards in every detail and being a pioneer in its field. ZEKİ, which always combines the latest technology with the highest quality materials, aims to reach its customers across five continents with its fast, reliable service and unwavering commitment to quality by utilizing contemporary marketing techniques and digital channels.

Our Vision

ZEKİ, a dynamic and customer-focused brand that is always closely followed for its creativity, aims to be a leader in the national and international swimsuit sector, particularly in the production, sales, and marketing of children's and men's swimwear. Empowered by its international success, ZEKİ aims to further strengthen its position in the market and always remain a leader in its field.

Our Mission

ZEKİ, the first Turkish brand to make a name for Turkey globally, sets trends in beach fashion every year with its trend-setting collections. Every country is recognized by its brands. From this perspective, our mission is to represent our country on international platforms and to always offer the highest quality and most reliable products to our consumers, protecting them from the effects of global developments.

Brand

Founded in Istanbul in 1958, ZEKİ began manufacturing and exporting swimsuits, bikinis, and beach accessories in 1984. Since December 2021, all rights to the Zeki brand have been owned by ZEKİ GLOBAL MODA VE MAĞAZACILIK A.Ş.

The First Choice for Those Who Want to Keep Up with Trends

ZEKİ reflects the strong woman. It is a brand for women who know how to stand on their own, know themselves, love being a woman, value themselves, and have taste and style.

Production

Our collections are produced by experienced employees who have been part of the ZEKİ family for at least 20 years. While creating our products, we focus on the desires of the Zeki woman with our experienced team. Our goal is to create global beachwear products that prioritize sustainability and design by working closely with the consumer. Therefore, we research which fabrics and accessories are best for the wearer, and our experienced R&D team examines and tests them before starting production. Our fabrics are selected from Europe, and our accessories are rustproof, heat-resistant, and maintain their quality over long-term use. Our most significant distinguishing feature is our patterns. We produce swimsuits and bikinis suitable for all body types, ranging from size 36 to 48, with features such as underwire, padded, draped, Brazilian, high-waist, etc.

Collection

When creating our collections, we pay attention not only to aesthetics but also to functionality. The most important thing for us is that the wearer feels good and secure in their bikini or swimsuit. The features we consider include fit (the pattern should make the wearer feel good), feel (the fabric should be soft, comfortable, and quick-drying from the moment you put it on until the end of the day), and functionality (push-up, shaping, adjustable straps, removable pads). We believe that performance is directly related to beauty and elegance, so we never compromise on style. In other words, we strive to blend performance and style at the highest level in our designs. We place great importance on price and product quality. My team and I ensure that when consumers invest in something, it is sustainable and adapts to their athletic development. What we try to do is show people that it is possible to buy high-quality products that fit their bodies, whether they prefer classic or designer options. We always aim to produce stylish products that make people feel good in them. For years, ZEKİ has been leading beach fashion, and since 2014, we have been offering mothers the opportunity to wear the same bikini and swimsuit as their little daughters. Little girls who admire their mothers enjoy wearing the same outfit on the beach, beyond products featuring cartoon characters.